FWI | Poppulo Interim Co-brand
FWI | Poppulo Interim Co-brand
When FWI acquired Poppulo, there arose an immediate need for an interim co-brand that effectively represented both entities. My team + I interviewed key stakeholders and conducted extensive research into each brand, analyzing factors such as color schemes, prominent shapes, photography, icon + illustration styles, and other defining brand elements. Subsequently, we meticulously crafted an interim co-brand, serving as a transitional symbol for the combined entity for a year until we established the new Poppulo branding identity.
Brand Research
Combining 2 Brand Identities
Legacy FWI
The FWI brand boasted bold, angular design elements, featuring a vibrant palette of primary colors including red, blue, yellow, black, and white. It prominently showcased individuals gazing upward at digital signage, complemented by a distinctive and whimsical illustration style.
Legacy Poppulo
The original Poppulo brand was characterized by flowing curves and shapes, vibrant teal and purple hues, and playful geometric illustrations with a touch of cartoonish charm. It incorporated filled icons and embraced a dynamic and corporate photographic style.
brand Exploration
Informed by stakeholder insights from the initial pitch, my team and I evolved the concept into the final FWI | Poppulo interim co-brand, featured below.
