Poppulo
Poppulo
I created and oversaw design strategy and branding, collaborating with key stakeholders to ensure our approach resonated with customers and achieved business objectives while driving a consistent and impactful brand identity for Poppulo.
Additionally, I designed——and managed the production of——integrated marketing initiatives, leading the team to create compelling work that elevated our brand and provided innovative solutions. In my 9-year tenure at Poppulo (formerly Four Winds Interactive/FWI), I created thousands of creative deliverables, including eBooks, landing pages, sales collateral, event branding, whitepapers, social media assets, email designs, internal & external presentations, pitch decks, promotional assets, digital ads, event booth designs, swag (t-shirts, socks, notebooks, etc.), product mockups, and more.
Brand Identity
Sales + Marketing Collateral
Social Media
Conference Branding
Homepage Sliders
In 2021, FWI (Four Winds Interactive) joined forces with Poppulo, which resulted in a need for a combined brand. After a branding agency laid the groundwork, my team and I embarked on a transformative journey to elevate and redefine the brand guidelines, injecting them with vitality and character. Our relentless efforts culminated in a refined and expanded set of brand guidelines. Each addition and enhancement was meticulously crafted to encapsulate the brand's values, vision, and versatility. The result? A resonant and coherent brand identity, poised to make a resounding impact across diverse mediums and touchpoints.
GEARS
We delved into a reimagination of the gears, aiming to craft four cohesive emblems that represent Poppulo’s harmonious ecosystem: Productive, Engaged, Connected, and Inspired. We transformed them from chaotic & perplexing to beautiful & functional. An integral part of our initiative was to establish guidelines dictating how our reimagined gears should be utilized across various mediums. This meticulous attention to detail ensured a unified visual language across print, digital, and other applications, strengthening the brand's identity.
TYPEFACES
Diving deeper into typographic elements, we didn't settle for mere additions; we sought complementary typefaces that would amplify the brand. The introduction of secondary and platform-specific typefaces empowered versatility and ensured a seamless digital presence while retaining the brand's identity.
COLOR PALETTE
Expanding the color palette was akin to adding new dimensions to a canvas. With careful selection, we broadened the visual spectrum, allowing for richer expressions while adhering to the brand's core aesthetics. Simultaneously, our dedication to crafting accessibility guidelines was driven by a commitment to making the brand inclusive to all.
ILLUSTRATIONS, ICONS, PHOTOGRAPHY & INFOGRAPHICS
Our illustration ecosystem is a harmonious blend of individual brilliance and collective storytelling. Each illustration stands strong on its own, telling a unique story; however, when woven together, these pieces form a captivating narrative that embodies our brand. Whether viewed as a unified whole or as individual components, they resonate cohesively, communicating our brand's essence across diverse mediums and contexts.
Our curated icon set seamlessly integrates into the brand's visual lexicon, acting as powerful communicative tools.
The selection of a photography style was more than just aesthetics; it was about narrating the brand's story through carefully chosen visuals. We weren’t going to settle for cheesy stock photos—instead, we chose interesting, diverse, and exciting images.
The development of an infographic style aimed at distilling complex information into captivating, easily digestible formats for effective communication.