Nootrient, a fresh force in the world of performance nutrition, needed a complete visual identity to match its powerhouse lineup of hydration and protein powders. The goal: craft a brand as dynamic and impactful as the products themselves. I designed a bold logo and versatile brand mark, anchored by a thoughtfully curated color palette and distinctive typography. Central to the identity is a system of five flowing shapes, capturing the brand’s energy. To elevate the storytelling, I created signature visual elements—Gold Sparks representing bursts of energy, and Clarity Bursts for moments of focus—bringing personality and movement to the brand. This cohesive, electrifying identity extends across every touchpoint, from packaging to social media templates, ensuring Nootrient doesn’t simply appear in the market—it boldly makes a statement.

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